Brown solution

Mirco Della Vecchia's BROWN solution belonging to the franchising project is a novelty in the format designed by Belluno' master chocolatier.

It is a true smart alternative solution to the RED format, it collects a variety of highly valued features of the top line project RED and falls into a lower price point in order to satisfy the increasing demands of membership, even with more limited investment capacity.

At a time when banks are struggling to finance new business, the Brown solution of the project is  born to be even closer to all those who wants to make their dream come true:  open a chocolate shop of quality craftsmanship, where to sell handmade chocolates, chocolate icecream, delicious Easter eggs and hundreds of other chocolate  references.

The BROWN solution has just been drawn: the ones you see are all renderings showing this new format

The Brown format as the Red ine is a turnkey solution, the difference compared to the RED formula is that the furnitures are  made with a mass production and not tailor made while in the top Format (RED) the furnishings are custom made withhigh quality and valuable materials such as Corian and ecological  Linoleum.

With the the term “serial”, we absolutely do not want to refer to furnitures collected from various supppliers on the market, but rather refers tofurniture produced from a unique patented design, which collects all the primary characteristics of Mirco Della Vecchia's chocolate shop, but made ​​with a modular format and very engineered. The production of this new series of furniture for the Brown solution has allowed a significant reduction of manufacturing costs, while allowing you to create a shop studied in details, where the perception of these specific details and the layout are absolutely consistent,recognizable, and in harmony with the global  format of Mirco Della Vecchia's chocolate shops.

Thanks to the architects and the project team Mirco Della Vecchia this is possible with the solution BROWN now there's a new format available, cheaper, but in an equally effective and successful formula.The Brown solution of Mirco Della Vecchia is therefore a younger brother of the RED format: two different designs for a different user, linked to two different budgets and price points.

Both formats Red and Brown share the wide range of references and chocolate products which over the years are collecting the success of the chocolate shops designed by Mirco Della Vecchia.